Bright. Bold. Beautifully spirited. Shelby & Grace is the contemporary side of Emerson Street, where collegiate pride meets effortless style. Designed for the modern fan, our collection blends licensed college apparel and jewelry with playful, feminine details that go from campus to game day and beyond.

Shelby & Grace on Emerson Street brings a fresh take to women’s collegiate fashion. From campus days to game days, every piece blends comfort, confidence, and team pride. Explore officially licensed apparel and jewelry from top schools and conferences, including Ohio State, Indiana, Michigan, Auburn, Oklahoma State, and more.

Celebrate your favorite team in elevated game day style with collections inspired by the SEC, ACC, Big Ten, and Big 12. Whether you’re tailgating, traveling, or cheering from home, Shelby & Grace is your destination for modern, feminine, and officially licensed collegiate apparel that keeps school spirit stylish.