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We Love Emerson Street Clothing Co. We look to them for all of our Niche Women’s Collegiate Needs. Their jewelry always sells fast and we love their feminine styling. It’s our favorite women’s line

______ Dan B ______

West Virginia Retailer


With a perfect 10-0 record and a defense that had allowed just 12 points all season, the Sooners had high hopes for a victory when they arrived in Miami in 1939 for the school’s first-ever bowl game against Tennessee. The Volunteers soundly dashed OU’s hope for a win and captured the Orange Bowl, 17-0.

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Nostalgia – a word that fuels most people. And that’s why you see fashion getting upgraded and then going back to older times, so that people relate to it. Nostalgia has deeply affected the fashion and retail industry. If you’re with me still, the next statement is going to blow you. The advent of collegiate apparel is deeply rooted in sentimentality. Even when people graduate, they wouldn’t want to let go of their favorite jersey or their official college hoodie. Why? Because there are sentiments attached to these clothing items. So if you’ve been wondering why collegiate apparel is seen on runways, you’ve just found the answer. But that’s not the only cause for bringing collegiate apparel into fashion. Keep reading to find out what else is.

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